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Comments: Never read copy. Small wear on back. Small wear on front. Small wear on spine. Small wrinkle or bend on back. Small wrinkle or bend on dust cover. Sma... ( » more )Never read copy. Small wear on back. Small wear on front. Small wear on spine. Small wrinkle or bend on back. Small wrinkle or bend on dust cover. Small wrinkle or bend on front. All purchases eligible for Amazon customer service and 30 day return policy. ( « less )
This classic books shows you step-by-step how to use the powerful selling force of advertising to maximize your real estate sales effectiveness.
Real Estate Advertising That Works! also gives you complete glossaries of both real estate adjectives and advertising, printing and newspaper terms that you can use in your own advertising. Plus, it's loaded with hundreds of examples and idea-starters for headlines, body copy and powerful closing phrases for any listing you have!
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10 of 10 found the following review helpful:
Great for BeginnersJul 04, 2001 As a copywriter specializing in Real Estate I found this book to cover a lot of familiar ground. I didn't get any new information here, but I did find some of the statistics helpful, and it was helpful to see this information presented in a real estate specific format. I did condense most of the basic concepts in this book into a tip sheet for my realtors to help them write better listings, and any realtor who writes his or her own listings for advertising will find this book invaluable, especially the Appendices that give you ready to use headlines for different types of property.
Any one beginning to write ads for real estate will find this book an excellent starting off point.
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