| | |  | General | Home » » » » Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV | | | | | | | Description: | | Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately). | | | Features: | |
• 16:9 Full HD 1080p Resolution Panel (1920x1080)
• Motionflow 120Hz technology delivers natural motion )
• BRAVIA Engine EX fully digital video processor
• Advanced Contrast Enhancer circuit (ACE)
• x.v.Color technology
| | | Product Details: | | | Product Length:
| 44.5 inches | | Product Width:
| 5.0 inches | | Product Height:
| 23.75 inches | | Product Weight:
| 52.0 pounds | | Package Length:
| 53.0 inches | | Package Width:
| 28.5 inches | | Package Height:
| 9.3 inches | | Package Weight:
| 66.6 pounds | | Average Customer Rating:
|  based on 56 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 Kick ass TV, even now!Mar 14, 2010
The tv gets compliments from everyone that comes over. Killer picture quality! Can't go wrong with a Bravia! I'm not being a sony fan-boy but with all the research I've done, many experts point right back to the Bravia.
Great Picture!Mar 03, 2010
This TV was over $2600 when new, 900 bucks is a steal! I always tend to buy the best TVs you can get about 10 months after they come out and you can really save. This one is no dissappointment.
 Good TVFeb 10, 2010
I don't know much about TVs. But, I read that this is the best TV in its category as far as picture quality goes. I am happy with it. No issues. I was able to connect my laptop without any problems too. I am happy with the purchase.
Love this TVFeb 05, 2010
This my first venture into an HD TV and I couldn't be happier. The price was fantastic and the ease of the transaction, from making the purchase, to scheduling delivery and receiving the product, to install and set-up (which I did myself) was surprisingly very easy. The TV rocks. The picture and sound are great and there are lots of bells and whsitles that I haven't even begun to explore. I swear by Sony and this TV did not disappoint.
A stunning set!!!Dec 31, 2009
This is my 2nd XBR set from Sony. It happens that they are both XBR7 series. The first one was the 52 inch, a bigger one...but let me tell you about this XBR7 40 inch set: it's stunning beaty from shape to sound and to picture! Here is a challenge: can you get any 40 inch at this price, this beautiful design and excellent picture for this price? I have been looking for this baby for a long time and now it was time and the price for me to pick it up. The sound of the TV was incredible, better than most of the TVs out there. Most of TV today (even new Sony) they whether hide the speaker (on the bottom side) so you are pretty suffered from the sound perspective. This TV with both "floating" speakers sound excellent. HD image is awesome! Get one and you would know what I am talking about. You can't go wrong with Sony XBR TV. Get it before it's gone.
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